Who We Are
A Writer Who Lives and Breathes Marketing
I started out as a professional writer and editor in New York working for a jewelry magazine near Rockefeller Center. We used to go watch David Letterman tape his show after work. A word processor took up an entire room. Our German receptionist Irmgard, in her gruff heavily accented English, would inform anyone who called while we used “She Cannot Come Now. She is At The Machine.”
As a freelancer, I write for top-shelf media including The New York Times, Business Week, Fortune, American Express Small Business, PBS’ Next Avenue among others on advertising, marketing, entrepreneurship and leadership. Today my content career spans speeches, books, Op-eds, white papers, brochures, articles, blogs, social media and newsletters, all based on sound marketing and communications strategy.
First and foremost I am a storyteller who writes with her market in mind. Here are a couple of my favorites:
People care about people: “Where are scientists? This was one of the first questions I asked as the director’s speech writer at the National Science Foundation. Why are we not talking about the people behind the research?”
Turn a negative into a positive: I helped fledgling New York ad agency make a name for itself by embracing the fact that they were old in a young business, built a healthcare technology start-up into the market leader by channeling the battle cry “Pay a fair price for healthcare,”
A life’s work told: Who built a small regional hospital in Arlington into the nationally acclaimed Virginia Hospital Center. A gruff, driven man blended with what he accomplished. Not everyone loves a great man but he gets stuff done.
“Aimee Stern has worked at the top of this constantly evolving profession for decades now. Since our first meeting in 1989, I’ve admired the work she’s done for all manner of demanding folks in both the government and private sector. With Aimee you can’t go wrong. She’s funny, smart, incredibly quick. And takes it all with a grain of salt. The best–simple as that.”